Repositioning an Ayurvedic Pioneer for the Next Decade of Beauty

10-Year Rebrand • Product Launches • Experiential PR

For heritage Ayurvedic beauty brand Sahajan, EVNA supported a milestone chapter in the company’s evolution, leading communications around its 10-year rebrand and introducing the next generation of products to market.

Our team orchestrated a coast-to-coast program spanning earned media, influencer relations, celebrity seeding, and intimate events designed to deepen awareness and foster community.

From New York City to Los Angeles, we helped transform a beloved founder-led brand into a modern beauty authority.