05. Commodity Fragrances

Turning a Limited-Edition Collaboration Into an Award-Winning Cultural Moment

Product Launches • Awards • Fragrance PR

EVNA led communications for the launch of Commodity’s Milk + Orchid collaboration with Perfumerism, transforming the limited-edition fragrance into one of the year’s most talked-about releases.

Within three months, the launch generated widespread editorial acclaim and industry recognition, culminating in an award win and significant coverage across beauty and fragrance media.

The success of the collaboration further strengthened Commodity’s reputation for innovation and demonstrated the power of culturally relevant storytelling within the fragrance category.

04. Dedcool

Building a Cult Favorite Into One of Fragrance’s Most Influential Brands

Retail Expansion • Collaborations • Product Launches

EVNA partnered with DedCool during a pivotal chapter of growth, supporting the brand’s launch into Sephora while helping bring some of its most celebrated collaborations and innovations to market.

Our team supported partnerships with Youth To The People, OUAI, and Starface, while introducing beloved extensions including Dedtergent™, home air fresheners, and the early expansion of the now cult-favorite EXTRA Milk franchise.

Through strategic communications and launch support, EVNA helped further cement DedCool’s position as one of fragrance’s most influential modern brands.

03. Facegym

Powering the Expansion of Beauty’s Leading Experiential Brand

Studio Openings • Community Building • Influencer Relations

As FaceGym expanded its U.S. footprint, EVNA supported the opening of its Silver Lake flagship and continues to lead communications surrounding upcoming locations in Studio City and Tribeca.

Alongside retail expansion, we developed a multifaceted influencer and community strategy designed to drive awareness and recurring visitation. Over six months, more than 120 creators, tastemakers, and local voices experienced FaceGym through curated programming and relationship building.

Today, EVNA continues to help cultivate the highly engaged community surrounding one of beauty’s most recognizable experiential brands.

02. Sahajan

Repositioning an Ayurvedic Pioneer for the Next Decade of Beauty

10-Year Rebrand • Product Launches • Experiential PR

For heritage Ayurvedic beauty brand Sahajan, EVNA supported a milestone chapter in the company’s evolution, leading communications around its 10-year rebrand and introducing the next generation of products to market.

Our team orchestrated a coast-to-coast program spanning earned media, influencer relations, celebrity seeding, and intimate events designed to deepen awareness and foster community.

From New York City to Los Angeles, we helped transform a beloved founder-led brand into a modern beauty authority.

01. Kinn Studio

Building One of Modern Jewelry’s Most Coveted Lifestyle Brands

Partnerships • Retail Expansion • Brand Building

EVNA partnered with Kinn Studio during a period of significant growth, helping evolve the brand from a digital-first fine jewelry company into a lifestyle destination with a growing cultural footprint.

Our team led the development of Kinn’s partnerships and collaborations program, securing eight strategic relationships with brands including Prince, Janessa Leoné, Shoppe Amber Interiors, Tenoverten, and Sunset Tennis Club.

In parallel, EVNA supported the opening of Kinn’s flagship retail locations at Platform in Culver City and in New York City’s West Village on Bleecker Street, leading communications surrounding both milestones and generating excitement among editors, tastemakers, and customers alike.

Through integrated communications spanning earned media, partnerships, events, and founder storytelling, EVNA helped establish Kinn as one of modern jewelry’s most recognizable and culturally relevant brands.