About Us
EVNA PR is an award-winning public relations agency helmed by founder and CEO Simona Rozhko, with teams based in New York City, Los Angeles, and Dallas. Founded in 2017, we specialize in beauty, fashion, and interior design — and we’ve redefined what modern PR can do.
We’ve been named Top PR Agency by The PR Net two years in a row – 2024 & 2025 – and our founder was honored as one of Inc. Magazine’s Female Founder 500 in 2025.
At the core of EVNA PR is our proprietary system — The EVNA PR Method™ — the first of its kind in the industry. Designed to eliminate PR ambiguity and drive performance, our approach blends data, strategy, and creativity to deliver measurable results.
We’re known for our core services: traditional earned media, thoughtful events, and high-impact partnerships and collaborations. These are brought to life through our communication pillars — product placement, brand & business press, and founder features — all backed by a quarterly measurement system to ensure transparency, accountability, and ROI.
This method has helped us launch over 500 successful PR campaigns, secure 65+ awards for clients, and grow more than 300 brands into category leaders — from early-stage disruptors to household names.
Our Founder and CEO, Simona Rozhko, was born in Ukraine and raised in Santa Barbara. Her story fuels our belief in inclusion, collaboration, and meaningful partnerships, working with brands built on purpose and passion.
At EVNA PR, we don’t just tell stories. We architect them — with precision, heart, and results.
Founder & Team
Simona Rozhko is the founder and CEO of the award-winning PR agency, EVNA PR. Born in Ukraine and raised in Santa Barbara, California, Rozhko embodies a distinctive approach to brand messaging and market positioning centered around a people-first ethos. Her work emphasizes the power of storytelling and personal integrity to distinguish and elevate voices within a wide-ranging media landscape.
With a rich background in fashion PR, where she worked in Los Angeles’ most elite showrooms, Simona Rozhko hones her communications skill managing celebrity and VIP dressing for the top fashion labels, as well as overseeing editorial shoots with Hollywood’s top stylists and fashion media. She transitioned into traditional media relations, leading the development of multiple beauty and wellness divisions at prominent PR firms, discovering her passion for telling the stories of mission-driven brands. In 2017, driven by her passion for amplifying the voices of innovative CPG companies and inspirational founders, Rozhko launched her own PR agency, EVNA PR.
Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl.
With half a decade of communications and PR experience in beauty, wellness, lifestyle, and fashion, Abbey brings outside-the-box thinking while putting clients and its products at the forefront of media and consumer conversations. Peers know Abbey for exceeding client expectations in media relations, event activations, influencer relations, and brand partnerships. She has demonstrated these skills working with a wide range of past clients, from HeyDay, Provence Beauty, Medicube, Environ, and MiniLuxe in beauty, to Year of Ours, Bandier, and Calpak in wellness and fashion. Her skill set has equipped her to effectively communicate brand strategy and client values and engage with respective audiences that help clients see an immediate increase in brand exposure and overall sales.
With four years of experience working in beauty and fashion, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.
Emma McMasters is the Social Media & PR Coordinator at EVNA PR, passionate about turning trends into conversations and campaigns into social moments. She helps drive impactful content creation across social platforms to make sure brands stay top of mind—and on everyone’s feed. When not working, Emma is either trying a new workout class, discovering hidden gems in the city, or happily spiraling down a fashion and beauty rabbit hole.