About
EVNA PR is an award-winning public relations agency helmed by founder and CEO, Simona Rozhko, with teams based in New York City, Los Angeles, and Dallas.
Launched in 2017 with a roster of hand-selected clients, EVNA PR achieved early success as a pioneer within the clean beauty space, earning a reputation as a virtuoso in bringing sustainable, organic, non-toxic, and natural CPG products to market. The agency has garnered a burgeoning client list that has since diversified across multiple specialized sectors. EVNA PR currently maintains a deliberate client portfolio of prestige brands, with a focus on clean beauty, interior design, and sustainable luxury fashion.
EVNA PR’s focus has consistently emphasized thoughtful design, building upon the intersecting categories of beauty, home, and fashion and how they coexist within an environment. The agency’s meticulous vetting process and keen eye for design-centered branding drive these coinciding and complimentary verticals.
The agency’s sought-after, uniquely personalized approach is born from a lens of challenging existing paradigms within the PR landscape. With a proven track record of securing top-tier traditional earned media coverage and converting every client into an award winner, EVNA PR extends beyond public relations and acts as an innovative growth partner and marketing soundboard committed to fostering brand expansion beyond the PR norm. EVNA PR believes public relations is the pivotal gateway to unlocking a brand’s full potential. Through its comprehensive services, EVNA PR offers clients a range of opportunities through its recognized PR campaigns, including attracting investors and retailers, boosting product sales, and building community.
EVNA PR has won over 50 awards for its clients, collaborating with more than 300 trusted brands and executing over 500 successful PR campaigns. The EVNA PR Method™ is a proven approach designed and developed by founder Simona Rozhko, which serves as a strategic blueprint for agency operations, guiding the traditional earned media procuring process to achieve tangible results across product placement, brand storytelling, founder features, and compelling launch coverage.
Born in Ukraine and raised in California, Rozhko’s personal connection to inclusion and synergistic partnerships informs a comprehensive approach to shaping brand narratives. Her work is guided by a discerning client vetting process and a commitment to offering a more collaborative, value-centered alternative to traditional agency models.
EVNA PR aims to amplify and architect the stories of thoughtful businesses built with passion and purpose.
Founder & Team
Simona Rozhko is the founder and CEO of the award-winning PR agency, EVNA PR. Born in Ukraine and raised in Santa Barbara, California, Rozhko embodies a distinctive approach to brand messaging and market positioning centered around a people-first ethos. Her work emphasizes the power of storytelling and personal integrity to distinguish and elevate voices within a wide-ranging media landscape.
With a rich background in fashion PR, where she worked in Los Angeles’ most elite showrooms, Simona Rozhko hones her communications skill managing celebrity and VIP dressing for the top fashion labels, as well as overseeing editorial shoots with Hollywood’s top stylists and fashion media. She transitioned into traditional media relations, leading the development of multiple beauty and wellness divisions at prominent PR firms, discovering her passion for telling the stories of mission-driven brands. In 2017, driven by her passion for amplifying the voices of innovative CPG companies and inspirational founders, Rozhko launched her own PR agency, EVNA PR.
Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl.
With half a decade of communications and PR experience in beauty, wellness, lifestyle, and fashion, Abbey brings outside-the-box thinking while putting clients and its products at the forefront of media and consumer conversations. Peers know Abbey for exceeding client expectations in media relations, event activations, influencer relations, and brand partnerships. She has demonstrated these skills working with a wide range of past clients, from HeyDay, Provence Beauty, Medicube, Environ, and MiniLuxe in beauty, to Year of Ours, Bandier, and Calpak in wellness and fashion. Her skill set has equipped her to effectively communicate brand strategy and client values and engage with respective audiences that help clients see an immediate increase in brand exposure and overall sales.
With four years of experience working in beauty and fashion, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.
Emma McMasters is the Social Media & PR Coordinator at EVNA PR, passionate about turning trends into conversations and campaigns into social moments. She helps drive impactful content creation across social platforms to make sure brands stay top of mind—and on everyone’s feed. When not working, Emma is either trying a new workout class, discovering hidden gems in the city, or happily spiraling down a fashion and beauty rabbit hole.