Simona Rozhko is the Founder & CEO of EVNA PR, a modern communications agency shaping the future of beauty, fashion, and interior design. Born in Ukraine and raised in Santa Barbara, she entered the industry at the dawn of clean beauty and quickly became a force in redefining how innovation and founders show up in media. In 2017, she launched EVNA as the first beauty-focused agency in Los Angeles, filling a clear gap in the market and setting a new standard for culturally attuned storytelling. Today, she leads a diverse portfolio across these verticals, driving work that blends strategy, culture, and narrative at the highest level. In her spare time, Simona enjoys hunting for antiques, designing interior mood boards, practicing yoga (she is YTT certified), and spending time with her son and English bulldog.

With over half a decade of experience working in beauty and fashion PR, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.

Emma McMasters helps bring brands to life through storytelling that connects press with cultural relevancy. Known for her sharp eye for trends and knack for building buzz, she supports media outreach, campaign development, and creative strategy to keep clients top of mind in the media landscape and beyond. When she’s not crafting pitches or planning the next big moment, you’ll find Emma trying a new workout class, uncovering hidden NYC gems, or happily spiraling down a fashion and beauty rabbit hole.