05. Commodity Fragrances
Turning a Limited-Edition Collaboration Into an Award-Winning Cultural Moment
Product Launches • Awards • Fragrance PR
EVNA led communications for the launch of Commodity’s Milk + Orchid collaboration with Perfumerism, transforming the limited-edition fragrance into one of the year’s most talked-about releases.
Within three months, the launch generated widespread editorial acclaim and industry recognition, culminating in an award win and significant coverage across beauty and fragrance media.
The success of the collaboration further strengthened Commodity’s reputation for innovation and demonstrated the power of culturally relevant storytelling within the fragrance category.
04. Dedcool
Building a Cult Favorite Into One of Fragrance’s Most Influential Brands
Retail Expansion • Collaborations • Product Launches
EVNA partnered with DedCool during a pivotal chapter of growth, supporting the brand’s launch into Sephora while helping bring some of its most celebrated collaborations and innovations to market.
Our team supported partnerships with Youth To The People, OUAI, and Starface, while introducing beloved extensions including Dedtergent™, home air fresheners, and the early expansion of the now cult-favorite EXTRA Milk franchise.
Through strategic communications and launch support, EVNA helped further cement DedCool’s position as one of fragrance’s most influential modern brands.
03. Facegym
Powering the Expansion of Beauty’s Leading Experiential Brand
Studio Openings • Community Building • Influencer Relations
As FaceGym expanded its U.S. footprint, EVNA supported the opening of its Silver Lake flagship and continues to lead communications surrounding upcoming locations in Studio City and Tribeca.
Alongside retail expansion, we developed a multifaceted influencer and community strategy designed to drive awareness and recurring visitation. Over six months, more than 120 creators, tastemakers, and local voices experienced FaceGym through curated programming and relationship building.
Today, EVNA continues to help cultivate the highly engaged community surrounding one of beauty’s most recognizable experiential brands.
02. Sahajan
Repositioning an Ayurvedic Pioneer for the Next Decade of Beauty
10-Year Rebrand • Product Launches • Experiential PR
For heritage Ayurvedic beauty brand Sahajan, EVNA supported a milestone chapter in the company’s evolution, leading communications around its 10-year rebrand and introducing the next generation of products to market.
Our team orchestrated a coast-to-coast program spanning earned media, influencer relations, celebrity seeding, and intimate events designed to deepen awareness and foster community.
From New York City to Los Angeles, we helped transform a beloved founder-led brand into a modern beauty authority.
